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GAC Changfeng Motor Co., Ltd.
Type Subsidiary of Guangzhou Automobile Group
Founded 1950 (Original establishment)
1996 (CMC establishment)
Headquarters Changsha, Hunan, China
Industry Automotive
Products Automobiles
Parent Guangzhou Automobile Group
Website GAC Changfeng Motors Official website (Chinese)
E7211-kitaj-auto

Liebao CS6

GAC Changfeng Motors Co Ltd[1] (SSE: 600991) (Chinese: 长丰; Pinyin: Chángfēng) is a Chinese SUV manufacturer. A state-owned enterprise but also a public company, Changfeng solely produces SUVs and most sales have been to the Chinese state.[2]

The company manufactures license-built Mitsubishi Pajeros, sold in China under the Mitsubishi brand[3] and Pajero variations that sell under the brand name Liebao,[4] which means leopard.

Soon to be delisted, if regulators agree, it will emerge in June 2011 as an equally-owned joint venture between Guangzhou Auto and Mitsubishi.[1]

HistoryEdit

Changfeng Feiteng CFA6400

A Changfeng Liebao Feiteng CFA 6400 (a license-built Mitsubishi Pajero iO)

Changfeng has its origins in No.7319 Factory,[5] which was a small repair facility for military equipment before becoming a factory in the 1970s.[6] Production of crosscountry vehicles (license built Beijing BJ2020s) began in 1988, and the company's name became 'Changfeng Auto Manufacturing' in 1996. The 1991 Mitsubishi Pajero has been built by Changfeng since 1995.[5]

A series of small sedans are under development, and in May, 2009, Guangzhou Auto purchased 29% of the company to access these[7] (or—what is more likely—its SUV expertise[8]) and has plans to turn Changfeng into a joint venture with Mitsubishi Motors.[9]

State as primary customerEdit

The company has manufactured primarily for Chinese state use. As of 2008 most sales, close to seventy percent,[2] were to police, military, and other government agencies.[10]

MitsubishiEdit

Since 1995, Changfeng has produced license-built Mitsubishi vehicles for both military and civilian use,[11] and this Japanese automaker holds a 15% stake in GAC Changfeng Motors Co Ltd as of 2010.[9]

Mitsubishi joint ventureEdit

In early November 2010, Mitsubishi and Guangzhou Automobile Group signed a memorandum of understanding to set up a new equally owned joint venture by restructuring Changfeng.[12] Mitsubishi will increase its ownership to fifty percent and the new company should start work in June, 2011. Mitsubishi will help round out a portfolio of joint ventures with Japanese automakers for Guangzhou Automobile.[1]

OwnershipEdit

As of 2010, the majority of ownership in Changfeng was held by three stake-holders, two of which have close ties to the Chinese state. 29% of the company is owned by Guangzhou Automobile Industry Group,[9] 21.98% by Changfeng Group,[13] and 14.59% by Mitsubishi,[1] and remaining ownership held by unknown entities.

Mitsubishi will soon increase its ownership to 50% as a part of changing Changfeng into a Sino-japanese joint venture.[1]

As of May, 2010, an unnamed, state-run parent company (probably Changfeng Group, as its ownership decreased due to state-mandated cooperation with Guangzhou Automobile Industry Group) held 50.98% ownership.[8]

ExportEdit

While most sales are domestic, the company has exported to the Middle East and Africa.[14]

Production basesEdit

Changfeng has production bases in Changsha, Yongzhou and Hengyang, Hunan province and in Huizhou, Guangdong province.


ProductsEdit

ReferencesEdit

Smallwikipedialogo This page uses some content from Wikipedia. The original article was at Changfeng Automobile. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia

  1. 1.0 1.1 1.2 1.3 1.4 Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15
  2. 2.0 2.1 Changfeng Motors, Mitsubishi to expand cooperation hktdc.com, 15 Jan 2008
  3. Pajero Changfeng Official Site (Web Archive)
  4. Guangzhou Auto Acquires Small SUV Maker Changfeng Motor chinabuses.com, 2009-05-31
  5. 5.0 5.1 (2006) World of Cars 2006·2007. Warsaw, Poland: Media Connection Sp. z o.o., 228. 
  6. The Chinese are coming! Superexcellent! Changfeng is latest Chinese automaker with U.S. dreams motortrend.com, January 9, 2007
  7. "Guangzhou Auto buys 29% of Changfeng Auto". China Car Times (2009-05-20). Retrieved on 2010-11-17.
  8. 8.0 8.1 Yan, Fang, and Klamann, Edmund (Tue May 19, 2009 3:24am EDT). "UPDATE 1-Guangzhou Auto to buy into Changfeng Motor -source". Reuters.com. Retrieved on 2010-12-21.
  9. 9.0 9.1 9.2 GAC to form Mitsubishi JV based on GAC Changfeng reuters.com, Sat Nov 6, 2010 1:32am EDT
  10. Mitsubishi, Changfeng to form China auto JV chinadaily.com, 2008-01-15
  11. Mitsubishi Pajero to become a Changfeng Pajero? chinacartimes.com 25 JUNE 2009
  12. "Mitsubishi, GAC Sign Joint Venture MOU, to Build ASX Compact SUV", ChinaAutoWeb.com. 
  13. Lagging far behind, Mitsubishi looks to new joint partnership peopledaily.com.cn, November 15, 2010
  14. China SUV maker Changfeng plans U.S. debut reuters.com, Mon Jan 8, 2007 7:50pm EST

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