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Dongfeng Peugeot-Citroën Automobile Limited
Type Private joint venture
Founded 1992 (Wuhan)
Headquarters Wuhan, Hubei, China
Industry Automotive
Products Automobiles
Parent Dongfeng Motor Corporation (50%)
PSA Peugeot Citroën (50%)
Website dpca.com.cn/publish/index.jsp
Dongfeng Peugeot-Citroën Automobile
Traditional Chinese 神龍汽車有限公司
Simplified Chinese 神龙汽车有限公司
Literal meaning Dongfeng Peugeot-Citroën Automobile Limited

Dongfeng Peugeot-Citroën Automobile[1] (DPCA) is a joint venture between the Dongfeng Motor Corporation and the French PSA Peugeot Citroën. Based in Wuhan, capital of Hubei province,China, it manufactures Peugeot and Citroën models for sale in China.[1] Imported models are also sold although by a separate, wholly PSA-owned subsidiary, Peugeot Citroën (China) Automotive Trade Co Ltd.[1]

HistoryEdit

PSA Peugeot Citroën was an early entrant in the Chinese auto market. In 1987, it established a Chinese company, Guangzhou Peugeot Automobile Company, as a joint venture with the government of Guangzhou.[2] This company became defunct by 1997.[1]

Prior to the failure of its first China effort, PSA Peugeot Citroën initiated a second. Building smaller vehicles, specifically the Citroën ZX, it partnered with Dongfeng Motor Corporation, a large, indigenous vehicle maker. Finalized in 1992, this joint venture company was located in Wuhan and was known as Dongfeng Citroën Automobile Company (DCAC). It was the forerunner to the current Dongfeng Peugeot-Citroën Automobile (DPCA).[3]

Established in 1992 producing semi-knocked down cars, by 1996 production capacity had reached 150,000 units/year, and its second offering, the Fukang 988 sedan, was added in 1998.[1] Its first product was a hatchback built from semi-complete knock-down kits, the ZX Fukang.[1]

While most current products are versions of cars offered in other markets, some vehicles have been tailored to better suit local demand, including changing hatchback designs to three-box designs.[4] At least one car, the Citroën C2, was specifically designed for China.[5]

In 2002 DPCA introduced the company's first Peugeot-branded model. This marked a resumption of Peugeot production in China, as a separate joint venture company, the Guangzhou Peugeot Automobile Company, manufactured Peugeot models until 1997.[1]

DPCA has also participated in a number of road-safety awareness campaigns (CSR).[1]

OperationsEdit

Production bases and facilitiesEdit

This joint venture has two production bases in Wuhan, Hebei province.[1]

In May, 2011, DPCA started construction of a 3rd production base, also in Hubei province. With an annual production capacity of 300,000 units, it will add to existing capacity of 450,000 units/year.[6] Such per year production capacity figures may consider vehicles and engines as discrete.

PSA Peugeot Citroën has two facilities in Shanghai an R&D center,[7] the China Tech Center, and a (name-unknown) design center.[7] These locations are not owned by DPCA, but they may contribute to it.[citation needed] The 2010 Citroën Metropolis was designed in Shanghai.

Dealer networkEdit

Its dealer network boasts nearly 300 Citroën shops in over 200 Chinese cities and about 170[7] Peugeot showrooms (other sales and service stores that carry and cater to Peugeots do exist).[1] Imported models are usually not carried.[1]

ProductsEdit

Dongfeng Citroën C2

C2, a Citroën-labelled Peugeot 206 made in China

Citroën and Peugeot models sold in China over the years have included the following. Imported models are mainly sold through DPCA dealerships to complement the range of locally produced cars.[1]

Citroën Citroën C2, a compact car based on the Peugeot 206 specifically designed for China. This entered production in September 2006.[8] The Citroën C4 Coupé is imported, as is the Grand C4 Picasso and the Citroën C6.[1] Other locally produced Citroëns include the C5, Elysée, Citroën C-Elysée (sedan and hatchback), Citroën Fukang, Citroën C-Triomphe, and Citroën C-Quatre.[1]

Peugeot 206, 207 (hatchback and three-box), 207 CC (imported), 307 (sedan and hatchback), 307 CC (imported), 308 CC (imported), 308 SW (imported), 407 (imported), 407 SW Coupé (imported), 408, 607 (imported).[1] A Chinese-market version of the Peugeot 508 will soon be produced by the company.[7]

OwnershipEdit

As of 2010 DPCA is equally-owned, but this has not always been true.[1] In 2000, ownership was: 31%, Dongfeng Motor Corporation; 39%, Chinese banks; 26.9%, Citroën; 3.1%, international banks.[1]

Sales figuresEdit

  • 1996 - 7200
  • 1997 - 28000
  • 1998 - 33400
  • 1999 - 44300
  • 2000 - 52000
  • 2001 - 53200
  • 2002 - 85100
  • 2003 - 103100
  • 2004 - 89100
  • 2005 - 140400
  • 2006 - 201318
  • 2007 - 207500
  • 2008 - 209000[9]
  • 2009 - 272000
  • 2010 - 376000

Sources PSA[10] · [11]

ReferencesEdit

  1. 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 1.11 1.12 1.13 1.14 1.15 1.16
  2. China CEO: a case guide for business leaders in China (page 78) Juan Antonio Fernandez, Liu Shengjun. John Wiley and Sons, 2007. 286 pages.
  3. Thun, Eric (2006). Changing lanes in China: foreign direct investment, local government, and auto sector development, illustrated, Cambridge University Press, 174–175. ISBN 0-521-84382-0, 9780521843829. 
  4. (1999) in Åhman, Michael: Bilkatalogen 2000 (Swedish edition of German Auto Katalog) (in Swedish). Solna, Sweden: Auto Motor & Sport Sverige AB, 149. 
  5. PSA Peugeot Citroën in China; NEWS KIT, p.4
  6. Dongfeng Peugeot Citroen builds third China plant chinadaily.com.cn, 2011-05-19
  7. 7.0 7.1 7.2 7.3 Peugeot sees China driving its brand chinadaily.com.cn, 2010-10-29
  8. (2006) World of Cars 2006·2007. Warsaw, Poland: Media Connection Sp. z o.o., 230. 
  9. "Sur la voie de la globalisation" (in French). PSA Peugeot Citroën (16 August 2011). Retrieved on 7 June 2011.
  10. Dossier de presse PSA (1996-2005)
  11. "Dossier de presse Chine - avril 2011" (PDF) (in French). PSA Peugeot Citroën (18 April 2011). Retrieved on 3 June 2011.

External linksEdit


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