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The Genesis engines were originally created and manufactured by New Holland for the Genesis tractors, which were built at the plant in Winnipeg, Canada. This was the Versatile plant that they acquired when they purchased Versatile. After Fiat also acquired Case IH, they were required to divest the Versatile and Genesis tractors, and Buhler Industries purchased them, including the Genesis engine line.
Buhler continued manufacturing the engines for New Holland and their own products, as well as for the Landini Starland line of tractors that Buhler built. For Landini, they were marketed as the PowerStar engines.
Versatile discontinued manufacturing engines around 2009-2010 due to the increasing emission regulations, and reverted to Cummins engines, which had historically been used in Versatile tractors.