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Guangqi Honda Automobile Co., Ltd.
Type Private joint venture
Founded 1998
Headquarters Guangzhou, Guangdong, China
Area served China
Industry Automotive
Products Automobiles
Owner(s) GAC Group (50%)
Honda Motor (50%)
Employees Approximately 7,000
Website http://www.ghac.cn/
Guangqi Honda Automobile Co Ltd[1] (
中文:
) is a Chinese automobile manufacturing joint venture company[2] based in Guangzhou, Guangdong province.[3]

A joint venture between Honda Motor and Guangzhou Automobile,[4] it operates two plants that, as of 2009, produce the Honda Accord, Honda City, Honda Fit, and Honda Odyssey for the Chinese market.[2] These vehicles may differ significantly from those sold in other markets under the same names.

It will soon begin sales of its first Chinese only brand, Everus,[5] which is aimed at entry-level consumers in inland cities.[6]

Originally named Guangzhou Honda it soon changed this to Guangqi Honda.[7]

HistoryEdit

Seeking to replace the loss-making[8] Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou and Honda, which beat out a number of rivals for the privilege,[9] established Guangzhou Honda Automobile Co Ltd[10] in May[9] or July[2] of 1998.

Initial productEdit

By 1999 Guangqi Honda was producing its first model, an American version Accord.[8]

Early successEdit

Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of Guangqi Honda.[8] A recently failed joint venture between the Guangzhou Government and Peugeot also helped to prepare the ground.[citation needed]

Safe boat transportEdit

Beginning in 2009, Guangqi Honda has distributed automobiles by ship–reducing secondary transport distances and transport losses while also being environmentally responsible.[11] The company also uses rail and road transport.[11]

EverusEdit

Everus (Li Nian[6]
中文:
), Guangqi Honda's first China-only brand, is targeted to consumers in places like Chaozhou[6] and Lanzhou[6] who can't afford its Honda-branded vehicles,[5] but desire the cachet and technological underpinnings foreign-tied brands offer.

The first model of Everus, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show.[12] The S1 is based on an old model of the Honda City.[12]

Customer service awardEdit

Guangqi Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.[13]

See alsoEdit

ReferencesEdit

Smallwikipedialogo This page uses some content from Wikipedia. The original article was at Guangqi Honda Automobile. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia


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