|Headquarters||Fallings Park, Wolverhampton, United Kingdom|
|Parent||British Leyland Motor Corporation|
Guy Motors was a British company based in Fallings Park, Wolverhampton that made cars, lorries, buses, and trolleybuses. They were established in 1914 by Sydney Guy who had been the Works Manager of nearby Sunbeam. The first product was a 30cwt lorry which employed a much lighter form of pressed steel frame, unlike the more commonly used heavy rolled steel channel frames of the time.
During World War I they made the ABC designed Wasp and Dragonfly models of aircraft Radial type engine, Tylor truck engines and Maudslay Motor Company gearboxes as well as being the country's largest maker of "Depth charge" fuses.
After the war they decided to make luxury cars with a design by RH Rose, also from Sunbeam. This had Britain's first production V-8 of 4072 cc and featured horizontal side valves. About 25 were made. It was joined by a smaller model in 1922 with the 2465 cc four cylinder 16.9 hp. Both cars were expensive and this limited sales, especially from a relatively unknown company. A cheaper model followed in 1924 with the 1954 cc 13/36 with an engine from Coventry Climax. About 110 of the 4 cylinder models are thought to have been made. In an attempt to enter the car market further they bought the Star Motor Company in 1928 but it failed to make a profit and was closed in 1932.
They were bought out by Jaguar in 1961 and badged Guy buses ceased production in 1964. By then the company had developed a completely new range of trucks: the Guy Big J models. The Big J was designed around a new Cummins V6 engine, and was intended for motorway operation. In 1966 Jaguar became part of the British Motor Holdings.
Guy Motors' factory was closed in 1982.
MAY 2018 GUY MOTORS LIMITED UPDATES
its Fallings Park factory from 1914 to 1982, playing an important role in the development of the British motor industry.
Foundation and the First World WarEdit
Sydney S. Guy registered Guy Motors Limited on Saturday 30 May 1914, the same day he departed his position as Works Manager at the Wolverhampton company, Sunbeam. A factory was built on the site at Fallings Park, Wolverhampton and by September 1914 production was underway on the newly designed 30cwt lorry. This employed a much lighter form of pressed steel frame, unlike the more commonly used heavy rolled steel channel frames of the time. This made the vehicle able to cross difficult terrain and a 14-seat post bus built based on the design was used for crossing the Scottish Highlands.
In 1915 Guy came under control of the Ministry of Munitions and production was focused on the war effort. The factory continued to produce 30cwt lorries which were supplied to Britain's allies in the First World War. They also produced Wasp and Dragonfly radial aircraft engines, Tylor truck engines and Maudslay gearboxes as well as being the country's largest maker of depth charge fuzes. For their efforts during the war Guy received a commendation from William Weir, Secretary of State for Air. Due to orders from the ministry Guy prospered during the war, expanding its factory and became an established name in British manufacturing.
The post-war period was difficult for the motor industry as military contracts were cancelled and military vehicles no longer required for service were sold onto the market at low prices. Guy returned to the civilian market, deciding to make luxury cars with a design by RH Rose, also from Sunbeam. They produced the Guy 8-cylinder car, powered by the first British V8 engine and featuring horizontal side valves. Around 25 of these were made and it was joined by a smaller model in 1922 with the 2465 cc four-cylinder 16.9 hp. A cheaper model followed in 1924 with the 1954 cc 13/36 with an engine from Coventry Climax. About 110 of the 4-cylinder models are thought to have been made. Production also continued on vehicles based on the 30cwt chassis such as the Guy charabanc and their major success the 30 seater bus.
In 1924 the company adopted the slogan 'Feathers in our Cap' which led to the addition of a Native American mascot to their vehicles. 1924 also saw Guy produce the first ever dropped frame chassis for passenger vehicles (the B-type). This design allowed passengers to enter buses in a single step and became extremely popular, Guy receiving an order for 170 from Rio de Janeiro.
Growing populations in towns and cities meant larger capacity buses were a necessity, leading Guy to develop a 6-wheeled version of their dropped-frame chassis which allowed for the introduction of the first 6-wheeled double decker buses and 6 wheeled trolleybuses in 1926. Guy double decker buses and trolleybuses would prove popular with a fleet of double deckers sold to the London Public Omnibus Company and exports supplied all around the world.Exports served as a major source of income for Guy with sales to South Africa, Pakistan, India and the Netherlands, their armoured vehicles proving particularly popular for covering difficult terrain with 100 supplied to the Indian government in 1928.
In 1928 Guy took control of fellow Wolverhampton manufacturer the Star Motor Company, who had seen declining sales throughout the decade, in an attempt to expand their luxury car manufacturing. Under Guy, Star Motors moved to a new factory in Bushbury and the range of vehicles was narrowed to prevent competition against itself. Despite this Star continued to struggle and a loss was made on every car sold.The Wall Street Crash had a crippling effect on industry and the subsequent recession meant Guy could no longer afford to fit out Star's Bushbury plant and in 1932 the company entered receivership.
Despite performing well throughout the decade, by the end of the 1920s Guy was facing an uncertain future due to the takeover of Star and the Wall Street Crash which had seen share prices fall from one pound to one shilling.
Guy was able to endure the depression due to orders from the war office and by taking advantage of the 1930 Road Traffic Actwhich encouraged the development of lighter vehicles. In 1933 the Arab bus chassis, designed for use with diesel engines, was launched and would prove a mainstay of Guy's success for the next twenty years.
From the mid-1930s, the company became increasingly involved in the British rearmament programme, developing and producing military vehicles. In 1935 Guy submitted their new four wheel Ant armoured car to military trials where it impressed and 150 were ordered by the government. After this success Guy began to concentrate solely on the production of military vehicles and by 1938 Guy relied exclusively on Government contracts and had ended civilian productions. During this time Guy designed a new armoured car, the Quad Ant, which was welded rather than riveted together. The original official contract specification it had been designed in response to had been for riveted construction but Guy had suggested welding as being more suitable and effective. To that end they developed the necessary techniques including rotating jigs which meant the bodies and turrets could be produced quicker and cheaper. This new development made armoured vehicles much safer and is reported to have eventually saved the British government £100 million pounds, earning Guy a commendation from the Royal Commission. Initially though, the government's technical advisors were skeptical that welding armour plate using these techniques would be economical, so Guy offered to weld the first batch ordered, and if unsuccessful, to stand the cost. The vehicles were welded, and on examination by the British Army, the welding was found to have worked extremely well. Over time it was further developed and became widely used in allied armoured vehicles, such as later models of the Churchill and Sherman tanks.
World War TwoEdit
Guy armoured vehicles were used throughout the war, featuring prominently in the North African campaign and at the evacuation of Dunkirk.Although production of the Ant and Quad Ant were moved to Karrier, the factory was still involved in the war effort producing anti-aircraft guns.
Passenger car sales in the UK virtually ceased during the war, which was accordingly a good time to be a UK bus manufacturer, and more than 2,000 Guy double-deck buses entered service between 1942 and 1945. The Ministry of Supply had ordered Guy to produce a chassis suitable for double-deck buses, the blitz having resulted in a shortage of buses. In 1942, Guy launched the Arab I, then II utility deck bus, based on their original 1933 design, but with a frame of identical shape to the Leyland Titan TD8. It was immediately successful, due to its reliability and low running costs.The company's contribution to the war effort established them as a leading supplier for the government and meant they were financially stable heading into the post-war years.
After the war, Guy returned to civilian production, with bus production remaining a mainstay and retaining a strong emphasis on export sales to their major markets, including South Africa, Pakistan and the Netherlands. In 1948, Guy acquired Sunbeam Commercial Vehicles Limited and from then on, all trolleybuses produced (except some for UK operators carrying Karrier badges) carried the Sunbeam name. Trolleybuses continued to sell well, with the Sunbeam becoming the most popular model in South Africa.
Guy continued to update their old models, introducing a new version of the Otter chassis in 1950 for 30-seater vehicles and 84 were ordered by London Transport. By 1954, Guy passenger vehicles were operated by 150 companies in the UK and in 26 countries abroad. The company developed the first 30 ft two-axle double-deck trolleybus chassis in 1954, the Sunbeam F4A, which could seat 68 passengers.
In 1957, Sydney Guy retired after 43 years with the company. Guy continued to develop new models of chassis, introducing updated versions of the Otter and Warrior models and the high performance Victory chassis. However an ill-advised decision to take South African sales in-house, which involved leasing the vehicles, rather than outright sales, proved an extreme strain on the company's finances, as there were many defaulting contracts. Combined with their attempt to develop a new double-decker chassis, the Wulfrunian, this would prove highly damaging for Guy's future. Launched in 1958, the Wulfrunian promised many innovations in its design but crucially lacked the thorough testing necessary, resulting in poor reliability upon which Guy had built its name.
The decline of the companyEdit
Although new designs such as the Warrior Mark II were being produced and despite the fact that their lorry division was performing well by 1960, Guy faced seemingly insurmountable financial problems. The failure of the Wulfrunian was a commercial disaster and the operation in South Africa was losing them £300,000 a year.
By 1961, Guy had no choice but to enter receivership. Sir William Lyons, managing director of Jaguar, acquired the company for £800,000, transferring its assets to a new company, Guy Motors (Europe) Limited, which left all the liabilities with the now defunct Guy Motors Limited, the name eventually reverting to "Guy Motors Ltd" in 1966.Jaguar immediately set about rationalisation, reducing both the number of employees and the range of vehicles in production.
Guy continued to be successful throughout the 1960s, with the development of the Victory trambus and the Big J series of trucks. The Big J was designed around a new, high-revving Cummins V6-200 engine coupled to a 12-speed splitter-type gearbox, and was intended for motorway operation. The reliability shortcomings and poor fuel economy of the Cummins V6-200 engine soon saw it replaced by engines from other sources. For example, AEC AV505, Leyland O.401, Gardner 6LXB, Cummins NH180/NTK265 and Rolls-Royce Eagle 220/265 were popular choices dependent on Gross Vehicle Weight. Gearboxes were sourced from AEC, David Brown and Fuller. Rear axles were selectable from ENV and Kirkstall Forge offerings. Such were the permutation of fitments that each vehicle's configuration was recorded on an "Erection Sheet" which, in the pre-internet age, was mailed from the factory to Guy dealers to have a record of each vehicle that may require attention in his workshop. The distinctive, non-tilt cab was sourced from Motor Panels.
However a series of mergers by their parent company had left them in a precarious situation. In 1966, Jaguar had merged with the British Motor Corporation to form British Motor Holdings. This company had then merged with Leyland in 1968 to form the British Leyland Motor Corporation. Leyland ceased the production of Guy-badged buses in 1972, although Leyland-badged versions of the Guy Victory were produced at Wolverhampton and Leyland until 1986. Despite the mergers, the British motor industry continued on a generally downward trend and British Leyland looked for where it could make savings.
Guy Motors was able to postpone closure, in part due to the success of its Big J range, because it was one of the few companies owned by British Leyland operating at a profit. Nevertheless, in 1981, Leyland decided to close the Fallings Park plant as part of a rationalisation drive and in August 1982, the doors were shut at the cost of 740 jobs. On 5 October, the factory was stripped clean and the contents auctioned. The closure of Guy Motors had a devastating impact on the factory's neighbouring areas, including Heath Town and Low Hill, where many of the company's workers lived, contributing to a rise in the already high unemployment in these areas.
GRACES GUIDE GUY MOTORS LIMITED
Guy Motors Ltd of Fallings Park, Wolverhampton produced commercial vehicles from 1918 to 1979.
The first vehicle produced was a 30 cwt lorry with a 14.9 hp White and Poppe engine and three-speed gearbox
1914 Public company.
WWI During the war production of lorries continued with some production of ABC aero engines
1915-1917 For a list of the models and prices of Petrol Motor Commercial Vehicles see the 1917 Red Book
1919 Introduced a luxury car with a V8 engine but after some 200 were produced it ceased production in 1922
1922 Introduced a heavy-duty six-wheeler and a 3-ton electric truck
1925 Introduced the first military cross-country vehicle with three-axles and four-wheel drive.
1926 Started production of the first six-wheeled double-decked bus and trolley buses based on six wheels and a double-decker with an engine by Rees Roturbo
1928 Purchased Star Engineering Co by an exchange of shares
1928 Sydney S. Guy is Chairman and MD.
1938 Sydney S. Guy is Chairman. W. E. Bullock appointed to board.
1939 Introduced a four-wheeled rear-engine driven all-welded armoured car in bulletproof plate.
1943 John Good appointed to the board.
1948 G. P. Roberts appointed to the board.
1948 Park Royal Vehicles had arranged to supply technical information to the company who were manufacturing double-decker bodywork at Wolverhampton to Park Royal's designs
1954 Introduced the 'Big Otter' with either a Gardner's or Meadows engine
1954 Introduced the 'Goliath' range at the end of the year but the name was later changed to 'Invincible'
1958 'Invincible Mk 2' introduced
1959 At the show they had the new 'Victory'
1959 The 'Wulfrunin' double-decker bus introduced
1961 The company was acquired by Jaguar who immediately sacked Robin and Trevor Guy.
1961 Manufacturers of commercial vehicles, motor omnibuses and electric trolleybuses.
1964 The 'Otter', 'Invincible' and 'Warrior' dropped and the 'Big J' introduced
1968 Ownership passed to Leyland Motors.
1975 Announced that all vehicle production at Wolverhampton to be phased out and only components to continue
1982 Production ceased.
GUY MOTORS LIMITED ORIGINAL MODELS PRODUCED
- Guy B series
- Guy C series
- Guy Arab Mk I/II/III/IV/V/VI
- Arab UF/LUF
- GUY Wolf
- GUY Vixen
- GUY Warrior Trambus
- Guy Wulfrunian
- Guy Victory
- Guy Ant - Truck 15cwt 4 x 2, General Service (G.S.) & Wireless (house type)
- Guy Quad-Ant - Truck 4 x 4 Field Artillery Tractor (F.A.T.) & 15cwt G.S.
- Guy Armoured Car
- Guy Big J
- Guy Invincible
- Guy Lizard - Armoured Command Vehicle
- Guy Otter
- Guy Vixen
- Guy Warrior
- Guy Wolf
- China Motor Bus was the largest user of Guy buses in the world.
- No examples of the Guy Car are known to exist anywhere in the world
The odd Guy truck appears on the Vintage vehicle show circuit.
- do you know of any examples ? Please add details and a photo if possible.
Add your photos here
- Guy Motors history in Wolverhampton History & Heritage Society homepage
- A resource for all interested in Guy Motors
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