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FAW Haima Automobile Co., Ltd.
Founded January 1992 (as Hainan Mazda Motor Co., Ltd.)
Headquarters Haikou, Hainan, China
Industry Automotive
Products Automobiles
Revenue (turnover) 11.21 billion yuan (US$1.77 billion)[1]
Net income 590 million yuan (US$93.22 million)[1]
Owner(s) FAW Group (49%)
Hainan Automobile Group (49%)
Hainan provincial government (2%)[2]
Website haima.com/english/

Haima Automobile (officially FAW Haima Automobile Co., Ltd.) is an automotive manufacturing company based in Hainan, China and a subsidiary of FAW Group. Its models, which sell under an eponymous brand name, incorporate Mazda technology, and the company once was a joint venture between this Japanese automaker and the local government of Hainan.

As of 2012 Haima has a production capacity of approximately 400,000 vehicles per year.

HistoryEdit

The company started as a joint venture[3] between the Hainan provicial government and Mazda to produce Mazda models for sale in China. Initiated in 1992, this agreement lasted near 14 years and ended in 2006.[4] In 2006[citation needed] Mazda's share of the venture was acquired by FAW Group,[5] and the company is a subsidiary of FAW.[6] While Haima has retained the right to make and sell older Mazda models as well as use Mazda technology to underpin self-designed products, it may be prohibited from using the Mazda marque. This doesn't necessarily mean Haima has completely severed ties to its erstwhile partner, as technology transfers may continue.[5]

In August 2008 Haima began construction of a third assembly plant, in Hainan, with a capacity to build of 100,000 units per year.[7] Its other two plants are likely located in Haikou, Hainan, and the city of Zhengzhou; both have production capacities of 150,000 whole vehicles per year.[8]

In April 2009 Reuters reported that the company's partnership with Mazda, by then ended, had been established "to receive technological help" and that Haima was selling a car that seemed similar one of Mazda's offerings without consent.[9]

In November 2010 a plant for the assembly of knock-down kits of the Haima 3 was opened in Cherkessk, Russia by Derways Automobile Company.[6]

ProductsEdit

As of 2012, many models include technology acquired from Mazda.[10]

  • Haima 1
  • Haima 2
  • Haima 3
  • Haima 3 hatchback
  • Haima 7 SUV
  • Haima Family
  • Haima Freema
  • Haima Fstar minivan

Previous ProductsEdit

Edit

Haima's logo represents a mythical bird flying away from a rising sun.[11]

Sales Edit

Calendar year Total sales
2009 118,000[12]
2010 200,000[12]
2011 230,000[12]

ReferencesEdit

  1. 1.0 1.1 "Haima sees profits grow over 7% in 2011", Gasgoo (17 April 2012). Retrieved on 15 September 2012. 
  2. "FAW Haima to sell 130,000 vehicles this year", Gasgoo (26 November 2007). Retrieved on 15 September 2012. 
  3. unknown (2003), "unknown", Automotive engineering international 111(7-12): 26. 
  4. "Partnership with Mazda". About Haima. Haima Automobile. Retrieved on September 15, 2012.
  5. 5.0 5.1 "Haima ZM2, a new look and possibly new direction for Haima?". Chinacartimes.com (APRIL 5, 2012). Retrieved on September 17, 2012.
  6. 6.0 6.1 Amanda Zheng (9 November 2010). "FAW Haima assembly plant in Russia goes into operation", Gasgoo. Retrieved on 15 September 2012. 
  7. "FAW Haima Auto starts building third plant", China4Auto (19 August 2008). Retrieved on 15 September 2012. 
  8. Klamann, Edmund (September 3 2008). "China automaker Haima plans to triple car capacity", Thompson Reuters. Retrieved on September 17, 2012. 
  9. Chang-Ran Kim and Michael Wei (April 21 2009). "Foreign car execs see mixed threat from China brands", Thompson Reuters. Retrieved on September 17, 2012. 
  10. "Haima Receives New Mid Size Sedan". Chinacartimes.com (APRIL 26, 2012). Retrieved on September 17, 2012.
  11. "logo". About Haima. Haima Automobile. Retrieved on September 15, 2012.
  12. 12.0 12.1 12.2 "FAW Haima Motor". ChinaAutoWeb. Retrieved on 15 September 2012.

External linksEdit

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