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Rongcheng HawTai Automobile Co Ltd
Founded 2000[1]
Headquarters Beijing, China[2]
Key people Zhang Xiugen, owner;[3] Richard Zhang, Vice President[3]
Products SUVs, sedans[3]
Website Hawtai Motor

Hawtai logo

Hawtai (officially Rongcheng HawTai Automobile Co Ltd)[4] (
中文:
) is a Chinese passenger vehicle maker from Shandong province.[5] A former joint venture partner of Hyundai Motors, Hawtai continues to use technology from this Korean automaker as of 2010.[6]

Previously romanized as Huatai, the company is now known as Hawtai.[7]

As of late 2010 its production capacity was reported to be 350,000 vehicles/year.[8] Production capacity figures may consider whole vehicles and engines as discrete.

What distinguishes Hawtai from rival private Chinese automakers is its diesel engine production ability and a late 2000s dissolution of its partnership with VM Motori. Billing itself as a clean vehicle brand, it counts the Chinese State among its customers.[9]

NameEdit

Although correctly romanized as Huátài in pinyin, the preferred way to spell the name of this Chinese automaker with the Latin alphabet is Hawtai.[7] In Chinese, the name could mean "magnificent extremes".

HistoryEdit

Founded in 2000,[1] it is, as of May 2011, owned by Zhang Xiugen, a Chinese entrepreneur.[3] Hawtai is a smaller company than most of its domestic rivals, but its products make a splash because they look upscale. Initially producing an SUV,[9] by 2002 a cooperation with Hyundai allowed it to manufacture Hyundai-branded SUVs starting in 2003,[9] which it also started selling under its own name in 2004.[10] The engines of these latter models may have differentiated the Hawtai-branded offerings. The company added sedans to its product line in 2010,[11] and these are probably the first vehicles it both designed and manufactured.

Failed Saab bailout

Although it was never consummated, in early May 2011 Hawtai agreed to provide EUR 150 million to Spyker Cars, current owner of Saab, in exchange for Chinese manufacturing rights to the new Saab 9-3 and a 30% ownership of this Swedish vehicle maker.[12] The deal quickly fell through.[13]

Technology transfers

The company has purchased foreign technology repeatedly including engine and transmission technologies.[14] Hawtai purchased technology from the Korean Hyundai Motors including some used in the first generation Santa Fe.[6] The company sells a Hawtai-branded version of this small SUV,[15] as well as one of the Hyundai Terracan.[16] Both models use the same names as their Hyundai-branded counterparts. Around the time of the 2009 Chrysler Chapter 11 reorganization, this American automaker discussed the possibility of an asset sale with Hawtai.[17]

Hawtai utilizes engine technologies that were developed by other companies including some created by Italian diesel engine experts VM Motori.[18]

Hyundai joint venture
Hawtai Bolgheri B35 at Shenzhen

Hawtai Bolgheri, on Santa Fe base

In 2002 Hawtai began a joint venture with Hyundai motors,[19] but as of late 2010 this partnership has ceased.[6] It made Chinese-market versions of the Hyundai Matrix,[5] a people carrier, the Hyundai Santa Fe[19] and the Hyundai Terracan.[19] The Santa Fe was the fifth most-purchased SUV in China in 2010,[20] and at least some Hawtai versions of the car may differ significantly from those sold in other markets.[21] Both Hyundai SUVs have experienced continued popularity in the Chinese market.[22] Huatai's newest SUV, the B35 Bolgheri (Baolige in Chinese) still uses Santa Fe underpinnings, albeit in combination with VM Motori or SAIC engines and a ZF transmission and with a design that owes much to the Porsche Cayenne.[18]

Models Edit

Police China Hyundai

Thr Beijing-Hyundai Sonata

Beijing-Hyundai Edit

Hawtai Edit

Huatai-Hyundai Edit

EnginesEdit

Some Hawtai models use SAIC Motor engines,[21] but other powerplants are said to be Hawtai's own using technology purchased from Italian diesel experts VM Motori.[18] The company states that the design of these engines, made at its Inner Mongolia site, has been modified in-house.[23]

ExportsEdit

The company has exported to Angola, southeast Asia, and to at least one country in the Commonwealth of Independent States, a grouping of former Soviet Bloc states.[9]

Production bases and facilitiesEdit

Hawtai has at least two production bases, one each in Ordos, Inner Mongolia,[24] and in Rongcheng, Shandong.[1] The latter site has a 150,000 vehicles per year production capacity.[9]

The company claims a bus production facility in Yanbian was established in 2002.[9]

The Inner Mongolia site has a production capacity of 300,000 units/year, manufactures modern diesel engines and may have been under construction as of February, 2010.[25] Such production capacity figures may consider whole vehicles and engines as discrete. This facility produces transmissions as well as engines.[9] Hawtai claims production capacity figures for this location of one million engines, 500,000 whole vehicles, and the same number of transmissions.[9]

A former process technology/engine localization office in Beijing[22] may be a site for R&D efforts.

ReferencesEdit

  1. 1.0 1.1 1.2 About Hawtai Hawtai Official Site
  2. China's Hawtai Motor comes to Saab's rescue chinadaily.com, 2011-05-03
  3. 3.0 3.1 3.2 3.3 Saab rescued by Chinese automaker reuters.com, Tue May 3, 2011 11:41am EDT
  4. Rongcheng HawTai Automobile Co., Ltd. businessweek.com
  5. 5.0 5.1 Huatai Automobile to manufacture Hyundai matrix gasgoo.com, 06, 2008
  6. 6.0 6.1 6.2 Hawtai to launch B35 SUV at years end chinacartimes.com, November 15, 2010 at 4:22 pm
  7. 7.0 7.1 Tail end of Guangzhou: Huatai’s game changing cars chinacartimes.com, December 28, 2010
  8. Hawtai Motor establishes strategic partnership with BWI. globaltimes.cn, December 28, 2010
  9. 9.0 9.1 9.2 9.3 9.4 9.5 9.6 9.7 Hawtai Motor: Welcome to Hawtai Motor Hawtai official site
  10. Saab's Chinese saviour dismisses doubts over deal France 24. 06 May 2011.
  11. Auto China 2010 preview: Hawtai to launch 3 new models. globaltimes.cn, April 02 2010
  12. UPDATE 2-Saab shareholder hopefuls file for Swedish nod reuters.com, Fri May 6, 2011 7:25am EDT
  13. Saab's Chinese rescue deal falls through reuters.com, Thu May 12, 2011 10:22am EDT
  14. Hawtai to aiming to become China’s “Diesel Emperor” chinacartimes.com, September 21, 2010
  15. Santa Fe Accessed on May 6, 2011. Hawtai Official Site.
  16. Terracan Accessed on May 6, 2011. Hawtai Official Site.
  17. Chrysler renews search for China partner: sources reuters.com, Wed Aug 26, 2009 4:27pm EDT
  18. 18.0 18.1 18.2 "Hawtai Motor Names the B35 SUV "Bolgheri": Auto Shanghai in Pictures". ChinaAutoWeb (2011-04-22).
  19. 19.0 19.1 19.2 "A New Bentley? No, It Is a Hawtai B11". ChinaAutoWeb (2010-08-17).
  20. Top 10 Best-Selling Sedans and SUVs in 2010 chinaautoweb.com, January 14, 2011
  21. 21.0 21.1 Huatai-Hyundai and Roewe hook up to stick 1.8T in SanteFe chinacartimes.com, October 11, 2007
  22. 22.0 22.1 Huatai gets brand recognition through clean diesel tech. globaltimes.cn, January 20, 2011
  23. TECHNOLOGYOF EUROPEDRIVE TO GREEN Hawtai official site
  24. Hawtai to launch more SUV’s in 2012, also 2.0TDI and 6 speed gearbox chinacartimes.com, December 8, 2010
  25. China's largest clean diesel motor plant in production. globaltimes.cn February 01 2010

External linksEdit

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