"The Power to Surprise"
|Founded||June 9, 1944|
|Headquarters||Seoul, South Korea|
|Number of locations||Main Plant Locations: Hwaseong Plant, Hwaseong, South Korea; Sohari Plant, Gwangmyeong, South Korea; Kwang-Ju Plant, Gwangju, South Korea; Seosan Plant, Seosan, South Korea; Žilina Plant, Žilina, Slovakia; Yangcheng Plant, Jiangsu, China; Chu Lai Plant, Quang Nam, Vietnam; West Point Plant, Georgia, United States|
|Key people||Young-Jong Seo: CEO and President|
South Korean Won23.26 trillion (2010) |
($21.261 billion USD)
₩2.254 trillion (2010) |
($2.06 billion USD)
₩18.625 trillion (2010) |
($17 billion USD)
|Owner(s)||Hyundai Kia Automotive Group (34.58%)|
|Employees||42,000 (as of November 2009)|
|Revised Romanization||Gia Jadongcha|
|This article contains Korean text. Without proper rendering support, you may see question marks, boxes, or other symbols instead of Hangul or hanja.|
The word Kia derives from Korean words meaning "to arise to the world from Asia."
With its headquarters in Seoul, the company is partly owned by the Hyundai Kia Automotive Group. Since August 21, 2009, Hyoung-Keun (Hank) Lee leads the company's global operations from the headquarters in Seoul. North American and European arms are operated by Kia Motors America and Kia Motors Europe respectively.
Since 2005, Kia has focused on the European market and has identified design as its "core future growth engine"—leading to the hiring of Peter Schreyer in 2006 as Chief Design Officer and his subsequent creation of a new corporate grille known as the 'Tiger Nose'.
According to Kia Motors, the name "Kia" derives from the Sino-Korean words ki ("to come out") and a (which stands for Asia), it is roughly translated as "arise or come up out of Asia" or "rising out of Asia".
More literally, Kia is a Persian name meaning king, protector, and defender, which may also to attribute homage to over 2500 year legacy of Persian monarchy and civilization at the cultural crossroads of the Silk Road that historically connected East and West. These attributes are reinforced by Kia's naming of some models, and its defense division.
South Korea's oldest car company, Kia was founded on June 9, 1944 as a manufacturer of steel tubing and bicycle parts by hand — and has operated as one of the country's Chaebols since. In 1952, Kia changed its name from Kyungsung Precision Industry, and later built motorcycles (starting in 1957), trucks (1962) and cars (1974). The company opened its first integrated automotive assembly plant in 1973, the Sohari Plant. Starting in 1986, in partnership with Ford, Kia produced several Mazda derived vehicles for both domestic sales in South Korea into other countries. These models include the Pride (based on the Mazda 121) and Avella, which were sold in North America and Australasia as the Ford Festiva and Ford Aspire.
In 1992, Kia Motors America was incorporated in the United States. The first Kia-branded vehicles in the United States were sold from four dealerships in Portland, Oregon in February 1994. Since then, Kia expanded methodically one region at a time. Dealers in 1994 sold the Sephia, and a few years later the United States line expanded with the addition of the Sportage.
However, Kia's bankruptcy in 1997, part of the Asian financial crisis, resulted in 51% of the company being acquired in 1998 by South Korean rival Hyundai Motor Company, outbidding Ford Motor Company which had owned an interest in Kia Motors since 1986. Subsequently, however, Hyundai has divested some of its ownership of Kia Motors, and currently Hyundai Motor Company owns less than 40% of the company.
In October 2006, Kia Motors America broke ground for a new manufacturing plant Kia Motors Manufacturing Georgia in West Point, Georgia, representing a $1 billion USD investment for the company. Kia Motors Manufacturing Georgia opened in February, 2010. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share.
Design emphasis and Tiger NoseEdit
Beginning in 2006 Kia identified design as its "core future growth engine" — leading to the 2006 hiring of Peter Schreyer as Chief Design Officer. Schreyer had previously worked at Audi (designing the Audi TT) and Volkswagen and had won the Design Award of the Federal Republic of Germany.
Schreyer has since been central to a complete restyling of Kia's lineup, overseeing design activities at Kia's design centers in Frankfurt, Los Angeles, Tokyo and the Namyang Design Center in Korea.
Schreyer indicated in a 2007 interview that Kia had a "neutral image" prior to his arrival.
|“||"In the past, the Kia cars were very neutral. When you saw one on the road, you didn't really know if it was Korean or Japanese…I think it's very important that you are able to recognise a Kia at first sight."||”|
With the Kee concept vehicle, shown at the Frankfurt Motor Show in 2007, Kia introduced a new corporate grille to create a recognizable 'face' for the brand. Known as the Tiger Nose, Shreyer indicated he wanted "a powerful visual signal, a seal, an identifier. The front of a car needs this recognition, this expression. A car needs a face and I think the new Kia face is strong and distinctive. Visibility is vital and that face should immediately allow you to identify a Kia even from a distance." Commenting on the new signature grille in 2009: "From now on, we'll have it on all our cars".
- See: Kia No.3 concept with Tiger Nose
- November 2011_kia_cadenza_images_main.jpg See: 2011 Kia Cadenza with Tiger Nose
- See: 2010 UK Sedona with Tiger Nose
Affiliations and subsidiariesEdit
Kia Motors CorporationEdit
Kia Motors Corporation (KMC) was founded in 1944, is Korea's oldest manufacturer of motor vehicles and is now a division of the Hyundai-Kia Automotive Group. Over 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 42,000 employees worldwide and annual revenues of over US$14.6 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup. Kia Motors Corporation's brand slogan is "The Power to Surprise".
Kia Motors AmericaEdit
Kia Motors America (KMA) is the American sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. In August 2009, Kia was the 8th-best selling automotive brand in the United States, outselling makes like Chrysler and Mazda.
Kia Motors EuropeEdit
Kia Motors Europe (KME) is the European sales and marketing division of Kia Motors Corporation (KMC). In 2007 KME moved from its previous location at Hauptstrasse 185, Eschborn, Frankfurt to a new purpose built facility adjacent to the Messe in Frankfurt city centre.
From 1995 to 1999 Kia produced left and right hand drive versions of the Sportage SUV at the Karmann factory in Germany. From 1999 until production of the model ceased in 2003, all Sportage production reverted to South Korea.
Kia began importing cars to Europe in mid 1991, initially selling just the Pride mini-car. It initially proved popular with buyers but sales fell towards the end of the decade and the end of production was finally announced in May 2000, with its successor—the Rio—not going on sale for another year.
By the end of 1991, Kia had sold nearly 1,800 Prides in the United Kingdom. The first full year, 1992, saw that figure double, and in 1993 it increased again to nearly 5,500.
The European range expanded in 1994 when Kia began importing the larger Mentor, a range of medium sized hatchbacks and sedan which were marketed as cheap and well-equipped alternatives to the likes of the Ford Escort and Vauxhall/Opel Astra.
A facelift in 1999 saw the Mentor name retained for the saloon, but the hatchback was renamed Shuma. These models remained on sale until 2004, when the newer Cerato was launched and gave Kia one of its first serious competitors for mainstream brands.
The Sportage SUV range, first sold in 1995, has been popular across Europe, but since 2002 Kia has gained more sales in this market thanks to the launch of the larger Sorento.
Despite Kia's range increasing from one car as late as 1993 to three cars by the end of 1995, British sales actually decreased in that period, from nearly 5,500 in 1993 to less than 4,000 the following year. In 1998, Kia's future in Britain was thrown into serious doubt when it sold less than 3,000 of its whole range - the worst in any full year on the British market.
Kia did not enter Europe's large family car market until the launch of its Credos four-door sedan in 1999. This car was similar in size to the Ford Mondeo, but on its launch was actually cheaper to buy than the smaller Focus. It had a spacious interior, large boot, competitive asking price and high equipment levels, but it had little more appeal to sway buyers away from established European brands like Ford Motor Company, Vauxhall/Opel, Renault and Peugeot. Its successor, the Magentis, launched in 2001, was still nowhere near as popular as Kia might have hoped it would be.
With the range expanded by 1999, sales for that year reached almost 6,400 - more than double the previous year's total. That annual sales figure had almost been matched in 2000 by the end of May, reflecting Kia's growing popularity with British buyers. By 2009, Kia was firmly established as a popular brand in Britain, when sales broke the 50,000 barrier for the first time and the brand now had a share of more than 2% in the new car market. The Picanto was the most popular single model with nearly 17,000 sales.
Kia Motors has specialized in the production of military vehicles with variants and other transportation equipment and by supplying them as a sole maker of military vehicles designated by the South Korean Government since 1976, when Kia Heavy Industry Co., Ltd was established. Kia is currently designing a Kaiser Jeep M715-type vehicle named the KM450 for the South Korean Army on license from the U.S. Government. KIA Defense produces six vehicles:
- KM42 half ton to three quarter ton variants of the M715
- KM-45 modern variant of the M715
- KM-25 variant of the M35 2-1/2 ton cargo truck
- KM-50 variant of the M809 Truck both as 5 ton and 7 ton variants
- KM-100 8×8 heavy tactical truck
- K53 similar to the Swedish BV amphibious tracked vehicle
- cee'd/cee'd SW/pro_cee'd
- Forte Koup
- K9 (expected November 2011)
- Rino (expected March 2012)
Electric vehicles Edit
- See also: Electric vehicle
Hybrid electric vehiclesEdit
- See also: Plug-in hybrid
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- ↑ "Board of Director". Retrieved on 22 August 2010.
- ↑ Common/filedown.aspx?path=AnnualReport&filename=2009AR.pdf Hyundai Motor 2009 annual report
- ↑ 
- ↑ http://www.kia.co.nz/Libraries/Generic%20Content/Kia%20Motors%20Corporation%20appoints%20new%20President.sflb
- ↑ 5.0 5.1 "Chief Design Officer Peter Schreyer". Kia.co.nz. Retrieved on 2010-04-04.
- ↑ "2011 Kia Sorento SX". Kia Press Release, /2008-12-09. “"Lotze Innovation is the first to have the family look, which is the grill that visualizes a tiger's nose and mouth, developed by the chief design officer."”
- ↑ 7.0 7.1 7.2 7.3 7.4 "Interview with Peter Schreyer, Chief Design Officer". Kia Press, 2 March 2010. “"The Kee concept that we showed at the Frankfurt Motor Show in 2007 was the first car that introduced our distinctive new grille – the 'tiger nose' as it's now known", explains the 57-year old German. "When we started on this tiger nose", he reaches for pencil and paper and begins to sketch the Kia face with swift and assured strokes, "I wanted a powerful visual signal, a seal, an identifier. The front of a car needs this recognition, this expression. A car needs a face and I think the new Kia face is strong and distinctive. Visibility is vital and that face should immediately allow you to identify a Kia even from a distance."”
- ↑ Kia Car Company – Kia Motors America
- ↑ Kia Motors New Zealand
- ↑ KIA Motors South Africa
- ↑ Media.Ford.com: Timeline
- ↑ Hoovers company profile: Kia Motors
- ↑ "::::: News 03_13_09 ::::". Kmmgusa.com. Retrieved on 2010-04-04.
- ↑ "Kia Motors' State-of-the-Art U.S. Manufacturing Facility is Featured in a Segment of the HISTORY(TM) Channel's Hit Series Modern Marvels". MarketWatch (2010-03-04). Retrieved on 2010-04-04.
- ↑ "Peter Schreyer is new Kia Design Director". Carbodydesign.com (26 July 2006).
- ↑ Moon Ihlwan (May 21, 2009). "Kia Motors' Cheap Chic". Business Week.
- ↑ "Who's Where: Peter Schreyer to head Kia Design". Car Design News (31 Jul 2006).
- ↑ Paul Maric (March 12, 2010). "We Interview Peter Schreyer Head of Design at Kia". Carbodydesign.com.
- ↑ Alastair Sloane (April 25, 2009). "Kia on the straight and narrow for design of new sedan". New Zealand Herald.
- ↑ 
- ↑ 
- ↑ "Kia Debuts Cee'd and Soul Hybrid Concepts in Paris". Worldcarfans. Retrieved on 2009-05-07.
|Kia Motors, a division of Hyundai Kia Automotive Group, road car timeline, 1990s–present|
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