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See also: Morris Commercial Cars
Morris Motor Company
Fate Merged
Successor British Motor Corporation
Founded 1910
Defunct 1952 (marque used until 1984)
Headquarters Cowley, Oxford, Oxfordshire, England
Key people William Morris
Industry Automotive
William morris building CU 24o07

The former Morris engine factory, now called The William Morris Building, part of Coventry University. (photo 2007)

Morris Cowley

Morris Cowley 2-Seater

1927.morris.cowley.arp

1927 Morris Cowley

1928MorrisMinor

1928 Morris Minor Saloon

1933Morris10-4ii

1933 Morris 10/4

1946.morris.ten.series.m.arp

1946 Morris Ten Series M

Morris Minor 1953 at Bristol (RCV 860)

1953 Morris Minor Series 2

Morris light van

1955–59 Morris FE-series van

1971.morris.1000.traveller.arp

1971 Morris 1000 Traveller

1976.morris.marina.arp

1976 Morris Marina in England

Morris motor logo

Morris badge, on a Royal Mail van

The Morris Motor Company was a British car manufacturing company. After the incorporation of the company into larger corporations, the Morris name remained in use as a marque until 1984 when British Leyland's Austin Rover Group decided to concentrate on the more popular Austin marque. The trademark is currently owned by the China-based automotive company SAIC after being transferred from bankrupt subsidiary Nanjing Automotive.


HistoryEdit

Early historyEdit

The Morris Motor Company was started in 1910 when bicycle manufacturer William Morris turned his attention to car manufacturing and began to plan a new light car. A factory was opened in 1913 in a former military college at Cowley, Oxford, United Kingdom, and the company's first car, the 2-seat Morris Oxford "Bullnose" was introduced.[1] Nearly all the major components were bought-in, with only final assembly being undertaken in the Morris works. In 1914 a coupé and van were added to the line-up but the chassis was too short and the 1018 cc engine too small to make a much-needed 4-seat version of the car. White and Poppe, who made the engine, wanted more money than Morris was prepared to pay for a larger version, so the company turned to Continental of Detroit, Michigan, United States for supplies of a 1548 cc unit.[1] Gearboxes and axles were also sourced in the US. In spite of the outbreak of the First World War the orders were maintained and, from mid-1915 a new larger car, the 2-seat and 4-seat Morris Cowley was introduced.

Inter War yearsEdit

After the war the Continental engine was no longer available, so Morris arranged for the French company Hotchkiss to make a near-copy in their Coventry factory. This was used to power new versions of the basic Cowley and more up-market Morris Oxford cars. With a reputation for producing high-quality cars and a policy of cutting prices, Morris Motor Company continued to grow and increase its share of the British market and, in 1924, overtook Ford to become the UK's biggest car manufacturer, holding a 51% share of the home market. They had a policy of buying up suppliers with, for example, Hotchkiss in Coventry becoming the Morris Engines branch in 1923. In 1924 the head of the Morris sales agency in Oxford, Cecil Kimber, started building sporting versions of Morris cars, called "MG" — after the agency, Morris Garages. The MG factory was in Abingdon, Oxfordshire.

The small car market was entered in 1928, with the Morris Minor, using an 847 cc engine from the Wolseley Motor Company, a company which became part of Morris Motors Company in 1927. This helped the company through the economic depression of the time. The Minor was replaced at the 1934 London Motor Show by the Morris Eight, a direct response to the Ford Model Y and heavily based on it. In 1932 Morris appointed Leonard Lord as Managing Director and he swept through the works, updating the production methods and introducing a proper moving assembly line, but Morris and Lord fell out, and Lord left in 1936 — threatening to "take Cowley apart brick by brick". [1] Also in 1936 William Morris sold Morris Commercial Cars Limited, his commercial vehicle enterprise, to Morris Motors. In 1938 William Morris became Viscount Nuffield, and the same year he merged the Morris Motor Company (incorporating Wolseley) and MG with newly acquired Riley to form a new company: the Nuffield Organisation.

In the summer of 1938 the Nuffield Organisation agreed to build equip and manage a huge new factory at Castle Bromwich in the west Midlands, which was built specifically to manufacture Supermarine Spitfires.[2]

Post World War II productionEdit

Production restarted after World War II, with the pre-war Eight and Ten designs. In 1948 the "Eight" was replaced by what is probably the most famous Morris car, the Morris Minor designed by Alec Issigonis (who later went on to design the Mini) and reusing the small car name from 1928. The "Ten" was replaced by a new 1948 Morris Oxford, styled like a larger version of the Minor. A later Morris Oxford (the 1956 Morris Oxford III) was the basis for the design of India's famous Hindustan Ambassador which continues in production to the present day.[citation (source) needed]

BMCEdit

In 1952, the Nuffield Organisation merged with its old rival the Austin Motor Company to form the British Motor Corporation (BMC). Nuffield brought the Morris, MG, Riley and Wolseley marques into the merger. Leonard Lord was in charge, which led to Austin's domination of the organisation. Badge-engineering was important to the new company and for many years the several marques would be seen on several families of similar vehicles.

British LeylandEdit

In 1968, in further rationalisations of the British motor industry, BMC became part of the newly-formed British Leyland Motor Corporation (BLMC), and subsequently, in 1975, the nationalised British Leyland Limited (BL).

The Morris marque continued to be used until the early 1980s on cars such as the Morris Marina. The Morris Ital (essentially a facelifted Marina) was the last Morris-badged passenger car, with production ending in the summer of 1984. The last Morris of all was a van variant of the Austin Metro.

In the early 1980s, the former Morris assembly plant in Cowley was turned over to the production of Austin and Rover badged vehicles, and continued to be used by BL's Austin Rover Group and its successor the Rover Group, which was eventually bought by BMW, and then by a management consortium, leading to the creation of MG Rover.

The rights to the Morris marque were owned by MG Rover, but after that company's financial collapse, and partial purchase by one or more Chinese state businesses, it is not clear who will finally own the Morris marque. Neither of the former Morris Assembly Plants now exist, they were demolished and replaced by the "Oxford Business Park", the adjacent Pressed Steel Company site ( Cowley Body Plant ) is now owned and operated by BMW, who use it to assemble the new Mini. MINI.

The history of the company is commemorated in the Morris Motors Museum at the Oxford Bus Museum.

Post-Morris cars to have been built at Cowley include the Austin/MG Maestro, Austin/MG Montego, Rover 600, Rover 800 and (for a short time) the Rover 75.

BadgeEdit

The Morris badge shows an Ox crossing a river — a reference to the company's home town, Oxford.[citation (source) needed]

Car models (excludes light vans)Edit

PreservationEdit

Examples of most morris models exist either in private collectors owners ship and appear on the Classic car circuit at Classic vehicle shows or in motor museums in the UK. A number of examples also exist in places were Britain had a strong export market, such as India and Australia.

Known examples can be listed here, (when the list gets longer it can be split & transferred to the individual model pages).

Template:PML Morris cars

Morris-badged tractorsEdit

Morris-badged Tractor Models
Model Year(s) of Production Horsepower Engine Type Misc Notes Photo
Morris-Leyland 154 28 hp (21 kW) built by BMC Sanayi in Turkey Morris-Leyland 154 2
Morris-Leyland 184 built by BMC Sanayi in Turkey Morris-Leyland 184 - 1982
Nuffield Morris 10/60 60 hp (45 kW) built by BMC Sanayi in Turkey Nuffield Morris 10-60 - 1969

See alsoEdit

Preservation

References / sourcesEdit

  1. 1.0 1.1 1.2 Georgano, N. (2000). Beaulieu Encyclopedia of the Automobile. London: HMSO. ISBN 1-57958-293-1. 
  2. Castle Bromwich Retrieved: 9 February 2008.



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