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Uzel Corporation
Type Privately held
Founded 1937
Headquarters Istanbul, Turkey
Industry Agricultural machinery, automotive, parts and venture capital
Website uzelagri.com
Uzel logo - 2005

Older Uzel logo

Uzel is one of the leading specialized machinery and engineering groups in Europe. The primary activities of the group are design, manufacturing, marketing and distribution of agricultural tractors and related machinery and equipment, diesel engines and other power products and automotive components. Uzel is a European based privately owned company, headquartered in Turkey, with more than 3,000 associates. Founded in 1937 and one of the oldest industrial groups with Turkish origins, Uzel is present in over 70 countries. Uzel aims to consolidate its position as both market leader and technological leader in selected segments around the world.

HistoryEdit

The roots of Uzel Corporation reach back to 1864 when the Uzel family began making and selling phaetons in the city of Rousse in Bulgaria, which was then part of the Ottoman Empire. Uzel’s hand-built phaetons prove popular, and were shipped and used all over the empire. In 1937, the foundations of the Uzel Group were laid in Turkey. İbrahim Uzel, the founder and the first Chairman of the Uzel Group, set up a sole proprietorship in Bursa and began making leaf springs for motor vehicles. In 1961, Ibrahim Uzel’s dream of building motor vehicles was realized with the production of the company’s first agricultural tractors.

In 1997, a 15% of Uzel was sold on the İstanbul and London stock exchanges in an IPO coordinated by Morgan Stanley. In 2005, in order to align itself with global competitive conditions, Uzel relocated its headquarters to Amsterdam in the Netherlands and redesigned its corporate identity. Uzel Corporation acquired Holder GmbH, one of Europe’s oldest tractor-makers. A distributorship agreement is signed with Kverneland, a leading name in the global market for agricultural implements. Advanced-technology implements go on sale under the Uzel-Kverneland name. Implement and combine harvester production line commence operation.

In 2006, Uzel introduced 16 new models in tractors and implements. Launched in 2006, Uzel Cottoncraft cotton harvesting machine and Uzel front loaders drew much interest from the farmers. An agreement made with a UK company, brings along increased capacity in leaf spring production. Uzel also signed an agreement with Sampo Rosenlew, a Finland-based manufacturer of combine harvesters, to import combines to Turkey under the Uzel name.

Mirage motorcycles and ATV models go on sale. Based on its outstanding achievements secured in Turkey as Century 21 Turkey, Argentum Ventures N.V. acquires the Century 21 master franchise license from Realogy for Germany, Croatia, Slovakia, Slovenia, Bosnia and Herzegovina, Serbia, Montenegro, Azerbaijan and Hungary in 2006, becoming the first Turkish company to undersign such an achievement in Europe.

In 2007, Uzel was successful in buying 51% of the Ursus Tractor Factory, manufacturer of the Ursus brand of tractors, and a former Massey Ferguson licensee.[1] In 2008 it was announced that Uzel hadn't kept up to its commitments, and TAFE and Pol-Mot were interested.[2][3]

In mid-2008 it was announced that Uzel was bankrupt, and that Massey Ferguson (AGCO) has canceled their license for MF tractors and equipment.[4] Beginning in 2009, Uzel began producing the same tractors, (formerly Massey Ferguson, under the Uzel name, but began using some Deutz engines instead of the traditional Perkins/Perkins-licensed engines.

Company informationEdit

Uzel tries to strengthen its position each day with a turnover of 600 million dollars, 14 brands in 4 business units, products used in more than 100 countries and 828 operation points in 5 continents and a remarkable 118 years of long standing success. Uzel, existing in the North American market for many years, is a worldwide producer that is also capable of realizing sales to the countries located in Europe, Asia and Middle East. With the addition of Germany, Spain, Belgium, Netherlands, Sweden, Kazakhstan, and other strong markets, Uzel’s products are being used in more than 100 countries at present. Uzel has always been a solution partner to the companies that it is working with and reflecting its experience, quality and confidence. Related to this, Uzel is providing a worldwide performance and meeting the quality expectations of its customers in an increasing ratio by developing the competitive position in target markets as per the principles of continuous development and profitable growth. The most significant supports of this success are; the global brands managed by Uzel, its skilled human resources having marketing intelligence, its customers, dealers and the strong relations established with other partners.


International awardEdit

In 2007 Uzel Corporation honored “ Hall Of Fame” Strategy Award which is given by Robert S. Kaplan (Harvard Business School) and known as the Oscar of strategic management systems, balance score card. Earlier, mentioned award was given to international companies such as Canon, BMW, Daimler AG and Hilton Hotels.

Models manufactured by/sold by UzelEdit


ReferencesEdit

External linksEdit


Smallwikipedialogo This page uses some content from Wikipedia. The original article was at Uzel Holding. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia

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