Zhejiang Geely Holding Group
Type Holding company
Founder(s) Li Shufu
Headquarters Hangzhou, Zhejiang, China
Area served Worldwide
Key people Li Shufu Chairman
Yang Jian President
Industry Automotive industry
Products Automobiles, Engines, Transmission
Employees 12,000+[1]
Geely Logo

Former Geely logo

Zhejiang Geely Holding Group[2] (
) is a holding company and parent of Geely Automobile Holdings Ltd (
) one of the biggest Chinese automobile manufacturers not to be a state-owned enterprise. Geely is also among the top ten Chinese automakers.[2] It sells passenger vehicles under the Geely Auto, Volvo, Lynk & Co, PROTON, and Lotus brands and commercial vehicles under the London EV Company and Yuan Cheng New Energy Commercial Vehicle brands.

Sales of automobiles and motorcycles in China and several South American nations comprise the majority of its business and Geely has four brand names including its own. One of its models is named the Jingang or King Kong.[3]

Geely has owned the Swedish passenger car maker Volvo since 2010, when it acquired the company from Ford.[4] It completed the acquisition of British taxi maker The London Electric Vehicle Company in 2013.[5] In June 2017, Geely also acquired 49.9% equity in Malaysian carmaker PROTON Holdings as well as a 51% majority stake in British sports carmaker Lotus Cars. The deal is seen as an important step for the Chinese carmaker in their quest to make inroads into the lucrative ASEAN region.[6]

Geely Automobile Holdings Ltd (
) (SEHK175), a subsidiary of Geely, is listed on the Hong Kong Stock Exchange.[2] On 13 February 2017 it is a constituent of the Hang Seng Index.[7]


Geely Panda Electrocar

a Geely LC at the China High-Tech Fair in Shenzhen, November 2009

Founding Geely in 1986 as a refrigerator-maker with money borrowed from family,[8] Li Shufu transformed his company into a successful private automaker selling cheap products in tier-3 and 4 inland Chinese cities.

Geely started manufacturing motorcycles in 1994[9] after the purchase of a failing, state-run firm.[10] Small van production began in 1998,[11] and in 2001 Geely received state approval to manufacture automobiles.[11]

Geely approached Ford in mid-2008 about a possible takeover of Volvo Cars. On October 28, 2009, it was named as the preferred buyer of Volvo by the American automaker.[12] A deal was reached in late March and completed in early August, 2010.[13]

In 2010, total sales of over 415,000 units gave the company a near 2% market share.[14] Sales were lower than a reported 680,000 units per year production capacity.[15]

In December 2011, it was announced that Geely would begin selling Chinese-designed and -manufactured cars in the United Kingdom at the end of 2012, with the first model to go on sale being the Emgrand EC7.[16][17] The company has also stated its intention to begin sales in Italy.[18]

In May 2017, Geely confirmed plans to purchase a 51% controlling-stake in Lotus Cars[19] from its owner, DRB-HICOM.[20] Additionally, Geely plans to purchase a 49.9% stake in PROTON Holdings, to facilitate future export growth in right-hand drive markets.[21][22]

In July 2017 the company purchased Terrafugia, an American maker of flying cars.[23] In November 2017, Geely announced completion of the Terrafugia acquisition, including approval from all relevant regulators.[24]

In December 2017, Geely invested € 3.25 billion into Swedish truck and construction company Volvo Group, a former parent company of Volvo Cars. [25] The deal has made the company the biggest shareholder with 8.2 % of stake and 15.6 % of voting rights.[25]

Furthering its expansion and reach, Geely purchased a 9.7% stake in Daimler-Benz, parent of Mercedes-Benz.[26]

Initial public offeringEdit

Geely had its IPO on the Hong Kong Stock Exchange in 2004.[2]

Export aspirationsEdit

Between 2006 and 2008 Geely expressed its desire to sell in the developed EU and United States markets, and in pursuit of this goal it presented at the 2005 Frankfurt Motor Show.[27] It followed with a 2006 showing at the Detroit auto show.[8]

Export to the EU and US has been postponed.

Production facilitiesEdit

Geely assembly line in Beilun, Ningbo

Part of an assembly line at a Geely plant in Ningbo, China, can be seen here.

Headquartered in Hangzhou, Zhejiang, Geely has production bases in Lanzhou, Gansu (completed in 2006,[28] Geely construction in the region continued as of August 2010[29] either for expanding the existing facility[28] or for a new semi-complete knock-down factory[30]); Xiangtan, Hunan;[31] an unnamed location 40 minutes south of Shanghai;[32] Jinan, Shandong;[28] and at Linhai, Luqiao, and Ningbo, Zhejiang.[2]

As of 2011, two Volvo manufacturing plants were planned in Daqing and Chengdu,[33] and work on a transmissions-making factory in Tongliang, Chongqing had been initiated.[34]

At least four overseas factories assemble Geely models[35] probably from semi-complete or complete knock-down kits.[citation needed] Such facilities are or have been located in Indonesia,[35] (some of its production has been imported back to China),[36] Sri Lanka (in collaboration with Micro Cars),[37][38] Malaysia,[35] Russia, (assembly is controlled by local firm Derways),[39] and Ukraine.[35] These locations are not necessarily affiliated with or owned by Geely.

Geely models are sold in Turkey and may be assembled there as well.[35]

Foreign acquisitions and joint venturesEdit

Geely has made several major foreign acquisitions and participates in a joint venture.

Manganese Bronze joint ventureEdit

Establishing a joint venture with this British maker of London Black Cabs in 2007, Geely purchased in 2013 Manganese Bronze Holdings, initially trading as The London Taxi Company, and subsequently as London EV Company.[40]

The joint venture, Shanghai LTI Automobile Components Co Ltd, made the TX4, a licensed London Black Cab,[41] in Fengjing, Shanghai,[42] and exported semi-complete knock-down kits for assembly in the UK.[41]

Drivetrain Systems InternationalEdit

In 2009 Geely bought Drivetrain Systems International Pty Ltd,[43] a global transmission developer headquartered in Australia.

Purchase of Volvo CarsEdit

Geely approached Ford in mid-2008 about a possible takeover of Volvo Cars. On October 28, 2009, Geely was named as the preferred buyer of Volvo by the American automaker.[12] A deal was reached in late March[44] and completed in early August, 2010.[44]

Post purchaseEdit

Volvo continues to operate independent of its new owners, but Geely wants to make Volvo-branded cars in China[45] something Volvo[46] (but not the Chinese State) has agreed to, desires synergy and nowadays communicates with the company via a special, twice-yearly meeting.[47]


Geely (
) means "auspicious" or "lucky" in Mandarin Chinese.[8]

Brand namesEdit

Geely brand names include: Emgrand, Englon, Gleagle, and Geely,[1] and Volvo under the Volvo Car Corporation. The Emgrand, Englon and Gleagle brands names were phased out in 2014[48]

Many of Geely's early products were based on the Xiali, a variant of the 1987 Daihatsu Charade. Models such as the Haoqing (豪情) (five-door), Merrie (美日) (five-door), Uliou (优利欧) (four-door), and Urban Nanny (van and pick-up truck) have Charade bases, but feature a more prominent chromed grille.


Geely's medium to high-end luxury brand, Emgrand (
) was launched in 2009.[49]


Launched in 2010,[50] and replacing the Shanghai Maple brand,[51] Englon (
) emulates classic, British style and its model line includes a TX4 sold on the Chinese market.[52] Some of its cars were built by Geely subsidiary Shanghai LTI.[53] As Geely fully acquired The London Taxi Company in 2013, the emblem of Englon also became the new logo of The London Taxi Company.[54]


Considered a "goofy" word by some native English speakers,[55] Gleagle (
) is Geely's mid-range[56] to entry-level[57] brand with cheap and cheerful offerings.

Gleagle cars, such as the Gleagle Panda, are available for sale on the Internet in China via the Taobao Mall, a popular e-commerce site.[58] While Geely will deliver the car to your address, buying one of the Panda models on offer does necessitate a trip to a traditional dealer.[59]

The brand is also developing a $2,250 model that may replace the Tata Nano as the world's cheapest car.[60]

Shanghai MapleEdit

Main article: Shanghai Maple

No longer used by Geely[51] this was the brand name of a Geely subsidiary company, Shanghai Maple Automobile, and was established in 1999.[61] It was replaced by Englon.[51]

Dealer networkEdit

Geely refers to its dealer network as 4S stores and sells some models online, too.[59]


In Peru, Uruguay and Venezuela, Geely sells automobiles and motorcycles. Geely has also entered the Bangladeshi, Cuban, Indonesia, New Zealand, Pakistani, Romanian, Turkish and South African car markets. These exports may be in the form of complete knock-down kits.


Cuba has purchased several lots of Geely vehicles,[62] and a considerable number of Geely cars can be seen in Havana, Cuba, notably as police patrol cars[10] or tourist taxis.[62]


Main article: List of Geely models

Geely makes SUVs and passenger cars.

Copying claimsEdit

Like many private Chinese automakers, some Geely models are criticised for too-closely resembling those of famous-name foreign manufacturers.

In western media, the Geely GE has seen such opprobrium for looking like a Rolls-Royce[63] and the LC, a Toyota Aygo.[64]

An unsuccessful lawsuit was brought against the company in the early 2000s by Toyota, which claimed Geely had "implied in ads that some of the parts [used in Geely vehicles] were made by Toyota".[65] Geely may also have previously used a logo that resembled that of Toyota.[66]

Electric vehiclesEdit

Geely is, alongside many of its counterparts, seeking to sell electric vehicles in the future. China subsidies oil,[67] and some Chinese automakers see opportunities in less mature electric vehicles because Western companies have yet to develop much of a lead in the technology.[68]

Electric Black CabsEdit

Geely is involved in determining the feasibility of developing electric-powered London Black Cabs. The maker of these taxis, which Geely holds part ownership of[69] and a joint venture with,[41] Manganese Bronze, says it has held talks with UK government officials about this[70] and has signed a research and development agreement with Tanfield Group.[71]


A possible upcoming electric model, the Nanoq could be developed in the future with cooperation from a Danish firm, Lynx.[72]


Main article: List of Geely motorcycles

Geely manufactures a number of motor scooters and motorcycles from 50 to 250 cc displacement.

Crash TestsEdit

A small Geely sedan, the CK, performed badly in an informal crash test done by a Russian magazine[73] sometime prior to 2008.[73]

A 2009 1.3-liter Geely CK 1 model without airbags earned a zero-star rating in a Latin-NCAP crash-test on protecting adult occupants in front seats.[74]

In 2010 the Geely LC scored 45.3 in C-NCAP crash tests, making it China's first locally researched and developed compact car to be awarded a 5-star rating,[75] and it is subsequently the safest Chinese hatchback[76] as of 2011.[77]


Smallwikipedialogo This page uses some content from Wikipedia. The original article was at Zhejiang Geely Holding Group. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia

  1. 1.0 1.1 Our Business Geely official site
  2. 2.0 2.1 2.2 2.3 2.4 About Geely Geely official site
  3. Shedding its skin, December 31 2010
  4. Nicholson, Chris V. (2010-08-02). "Geely of China Completes Acquisition of Volvo". 
  5. Murphy, Colum (2013-02-01). "Geely Buys Maker of London Cabs". 
  7. "Geely Automobile to join Hang Seng Index, Li & Fung to be removed" (2017-02-10). 
  8. 8.0 8.1 8.2 SPECIAL REPORT-Saving Volvo:Geely buys brand and management test, Thu Jul 22, 2010 10:27pm EDT
  9. Geely Automobiles Al Hashar & Company. Oman.
  10. 10.0 10.1 China's lucky man bags Volvo: Has the founder of Geely, an upstart carmaker, got what it takes to revive Volvo?, Aug 5th 2010
  11. 11.0 11.1 Milestones Geely official site
  12. 12.0 12.1 "Ford set to offload Volvo to Chinese carmaker Zhejiang Geely". The Guardian (2009-10-28).
  13. "Ford reaches agreement to sell Volvo cars and related assets to Geely". Ford Motor Company (2010-03-28).
  14. "Geely Automobile last year net profit of 1.368 billion yuan year-on-year increase of 16%", China Association of Automobile Manufacturers (March 28, 2011). Retrieved on June 2, 2012. 
  15. Leung, Alison (Nov 12, 2010). "China Geely on track to meet target". Retrieved on June 2, 2012. 
  16. "Geely cars to be sold in the UK". The Telegraph (2011-12-05).
  17. "Geely to come to UK in 2012". What Car? (2011-12-05).
  18. "Geely to launch in Italy in 2012". China Car Times (2012-01-03).
  19. Macfarlane, Alec (24 May 2017). "Lotus has been purchased by Chinese automaker Geely". Retrieved on 25 May 2017.
  20. Anthony Lim (2017-05-24). "DRB-Hicom to sell Lotus in its entirety for £100 million – Geely to acquire 51%, Etika Automotive to buy 49%". Driven Communications. Archived from the original on 2017-05-27. Retrieved on 2017-05-27.
  21. Gerard Lye (2017-05-24). "Geely to acquire 49.9% stake in Proton, 51% in Lotus – definitive agreement to be signed before end of July". Driven Communications. Archived from the original on 2017-05-27. Retrieved on 2017-05-27.
  22. Intan Farhana Zainul, Izwan Idris (2017-05-25). "Chinese carmaker’s partnership with Proton to create more job opportunities". The Star Online. Archived from the original on 2017-05-27. Retrieved on 2017-05-27.
  23. Grady, Mary (5 July 2017). "Report: Terrafugia Sold To Chinese Conglomerate". AVweb. Retrieved on 7 July 2017.
  24. Terrafugia. "Zhejiang Geely Holding Group completes acquisition of Terrafugia, Inc." (in en-US).
  25. 25.0 25.1 Richard Milne. "China’s Geely takes €3.25bn stake in truckmaker Volvo Group". Financial Times.
  27. China's Geely debuts at Frankfurt car show, September 14, 2005
  28. 28.0 28.1 28.2 "Geely gets in high gear". Global Times (2010-01-20).
  29. "Geely Group donated 1 million yuan to Zhouqu". Global Times (2010-08-16).
  30. "Chinese Vice Premier speaks highly of Geely's investment in Lanzhou". Global Times (2010-07-14).
  31. "Zhou Tienong inspects Geely's Xiangtan plant". Geely (2010-06-10).
  32. "Shanghaied: Things are going awry for foreign carmakers in China", The Economist (2005-04-21). 
  33. Shirouzu, N. (2011, Jun 24). "Geely sets second volvo china plant". Wall Street Journal (Online),
  34. "Geely starts work on new transmission system project". Gasgoo (2011-12-22).
  35. 35.0 35.1 35.2 35.3 35.4 "Geely mulling production in Turkey". Global Times (2010-10-21).
  36. "Geely to invest $30 million in Indonesia". Global Times (2009-06-26).
  37. "Handing over 1st Batch of PANDAs to customers". Micro Cars (2011-02-28). Archived from the original on 2012-02-10.
  38. "New Micro Sedan from GEELY". Micro Cars (2010-04-30).
  39. "China automaker Geely inaugurates assembly line in Russia". Global Times (2010-01-18).
  40. For 2007 joint venture, see Tracey Tong, Angel YY Yeung (7 September 2007). "Geely Automobile Holdings Limited Announced Interim Results for the Six Months Ended 30 June 2007 Net Profit Declined by 32% to HKD82 million". Jovian Communications. Geely. Retrieved on 28 February 2015.
  41. 41.0 41.1 41.2 "Shanghai LTI Starts Supplying SKD TX4 to the UK". ChinaAutoWeb (2010-08-25).
  42. "British icon on wheels made in China". China Daily. China Daily Information Co (2008-09-05). Retrieved on 2012-04-18.
  43. Cite error: Invalid <ref> tag; no text was provided for refs named 2010cap
  44. Cite error: Invalid <ref> tag; no text was provided for refs named
  45. UPDATE 1-Geely may build as many as 3 Volvo plants in China, Mon Sep 13, 2010 11:29pm EDT
  46. 3 domestic Volvo plants ok'd, December 13 2010
  47. Volvo, Geely set up Dialogue & Cooperation Committee, November 08 2010
  48. Behrmann, Elisabeth (16 December 2014). "Volvo Cars Billionaire Owner Revamps Chinese Brand Geely". Bloomberg Business. Bloomberg LP. Retrieved on 28 February 2015.
  49. "Geely Emgrand brand-----to build new image of automobile in China". Geely (2009-07-28). Archived from the original on 2011-08-10.
  50. Geely to launch Englon brand, April 14 2010
  51. 51.0 51.1 51.2 Englon brand to get major boost in 2011, November 29, 2010
  52. The first user of Shanghai Englon TX4 came out into view in Shanghai Auto Show Geely official site
  53. "Geely Releases All-New Englon SC5-RV Subcompact", 
  54. Cite error: Invalid <ref> tag; no text was provided for refs named CAW
  55. Beijing 2010: Geely Gleagle GS, Apr 24th 2010
  56. Short Torque, 2010-12-06
  57. 59.0 59.1 Geely nets online store, 2010-12-08
  58. Geely to be maker of world's cheapest car, May 25, 2010
  59. "Brand Introduction of Shanghai Maple", 
  60. 62.0 62.1 Geely Prevails in Cuban Streets Geely Official Site, Feb. 6, 2010
  61. Fairclough, G. (2006, Nov 07). "Bumper crop: As barriers fall in auto business, china jumps in; geely aims to be world player, but quality woes linger; cars a new commodity?; 'copycat' accusations fly." The Wall Street Journal.
  62. JAMES MACKINTOSH AND, R. M. (2003). "Carmakers gamble on china". Financial Times.
  63. Geely drops MBH buy, August 16 2010
  64. "Geely: We'll make an electric London cab". China Car Times (2008-10-20). Retrieved on 2009-10-19.
  65. "/ UK - Geely aims to electrify black cabs". (2008-10-20). Retrieved on 2009-10-19.
  66. Geely Nanoq electric car set for Europe sale, January 11 2010
  67. 73.0 73.1 The home team: Indigenous carmakers are working their way up., Nov 13th 2008
  68. "Geely CK Gets Zero-Star Latin-NCAP Rating", 
  69. US Geely's growth: Appliances to autos in 13 years, 2010-05-04
  70. "Five Star in Collision Test: Geely Panda Appraised as the safest Minicar in China". Geely International (2010-01-09). Retrieved on 2011-01-22.
  71. Auto Special: Safety test proves Geely has the right path to improved performance and competitiveness, 2011-01-14

External linksEdit